Amazon Expands Prime Now and Fresh

Amazon Prime Now Amazon Fresh

Amazon is expanding its grocery delivery service Prime Now in Germany and Spain. In Germany, the internet giant closed a partnership with retailer Tegut and is rolling out the service to the greater Frankfurt area. In Spain, it works with DIA and added Zaragoza to the seven other cities where it offers grocery delivery.

In Italy, Amazon has introduced its Amazon Fresh delivery service in Milan. In Spain, it started the service in Barcelona. The company expects to expand Amazon Fresh, which includes a same-day delivery option, to other cities in Italy and Spain in the coming months. In addition, Amazon is expanding in the UK, with the Fresh service now also available outside of London and the South of England.