Kaufland Grows in Eastern Europe


Schwarz-owned hypermarket operator Kaufland tripled the growth rate in its priority markets Romania and Poland last year. It was able to achieve a profit that was more than twice as high as the profit of any other hypermarket chain in the region.

The retailer is increasing the pace of expansion in Romania and opened 14 new hypermarkets last year. It is the biggest retailer in the country in terms of turnover, with close to EUR 2.5 billion in sales in 2019. With over 15,000 employees, it is one of the largest employers in Romania.

In Poland, it opened 12 new stores, including seven stores that it took over from Tesco. In addition, Kaufland expands its online offer from eleven to 17 cities in the country through the partnership with fast deliverer Everli. Orders can be placed 7 days a week with the option to have it delivered in three hours. Orders are processed in-store and delivered to customers within eight kilometers.